Our Missions and Goals are to act on behalf of our principals to render our services to the customers by offering our skills, know-how and to ensure we meet their expectations. Ultimately we grow and expand together with our principals for the profitability and customer satisfactions.

- To our airlines principals
Using well prepared sales and marketing strategies, wide distribution channels, ticket consolidators and wholesalers, well planned promotional and advertising campaigns, to wholly widen the sales distributions.

- To our travel-trade partners
Offering speedy, precise, and economic services with positive empathy to help the agencies achieve their potential transactions.

1. Appointing GSA is not only aiming to reduce sales, marketing and operation costs, but also to enlarge sales revenue and boost up load factor and yield, to strengthen your airlines’ brand recognition as well.

★2.Sound financial background with large head office in Taipei and one branch in Kaohsiung, the 2nd largest city In Taiwan. Both premises are our own properties. (90% of GSA agencies have not any branch office in other city, and we have one branch in Kaohsiung).

★3.Strong willing to invest, ability to develop untapped business with consistent spirit to win.
In addition to the airlines expertise, we have the excellent knowledge about the tours to very corner of the world, so that we are able to assist agents to develop leisure market to your airline’s networks. As the CEO had ever worked as tour leader, tour planning since the inception of first 20 years in this industry and has been to all corners of the world. NO any other GSAs in Taiwan have the tour knowledge and capability to assist agents to tap into unknown destinations! We are your best line-up and your first choice in Taiwan.

★4.Have good relations with agents and forwarders, and well-established sales channels and networks. Innovative, well experienced and diligent staff of 19 ( pax and cargo ).
The strongest and largest team to serve your Airline in Taiwan.

★5.Our top management team has more than 30-year experience in airlines industry, on-line and off-lines, cargo and pax.
The most experienced aviation team for GSA in Taiwan!

★6.We conduct 2 country-wide presentations per year and invite all travel agents to participate in product introduction of your airlines in TPE, HSU, TXG, TNN and KHH ~ the 5 largest cities where 80%-85% of total travel agents are located. And these road shows are at our own costs!
NO other GSAs have conducted these unique activities!

★7 Unique customer management: All agencies would be categorized to 4: tour group agencies, commercial account agencies, ticket consolidators and inbound agencies. They are also classified to 4 grades: A.B.C.D.

★8.Our sales teams will conduct power point presentation by USB about your airlines and its products to specific agents at sales calls on daily basis.

★9.We invite the selected and potential agents to participate in our monthly tour seminars to train agents how to tailor the tour itinerary and packages by using your airlines, what they need to know in advance, such as strategy of sales and segment of clientele…etc., in our Taipei head office. After years of continuous transplanting our tours and airlines knowledge to travel agents, they could devote themselves to developing and promoting new products to get better yields and survival! That is the reason why our supporting agents become more and more every year, in line with the steady growth of our revenues for the airlines we represent!
No others have undertaken this activity in our market place.

★10. E-Newsletters: Our diligent sales teams have accumulated nearly 10,000 of e-mail address of travel market ( 4,000 from forwarding agents) at the majored 5 largest cities, both the key-staff at regular agents and active table agents in TPE, HSU, TXG, TNN and KHH plus all secondary cities, and continue to update these data base. With these e-mail address databases, we could spread out the introductive and promotional messages or the so-called E-Newsletters about your airlines and products to the whole market within 10 minutes on bi-weekly basis and at our own costs.
No others have this kind of precious asset in Taiwan.

★11.Much more important is that we are 100% fully dedicated to airlines representation, do not have any direct sale or wholesale business so that we, neither the parent company, nor any subsidiary, will compete against any agents and supporters in our market place to avoid creating market disorders and complaints. Majority of GSAs in Taiwan got involved in the direct sale business via subsidiary, but we are one of the few GSAs, or probably the only one who does not compete against the market supporters.

★12. The entire group is composed of 2 companies: Elite Holiday Travel Service for pax GSA and Seabourn Express Inc. for cargo GSA. The group started to represent airlines since establishment.

★13. Healthy finance and we own 2 premises in TPE and KHH, at the current value of more than USD3.5-4.0 million.

★14. Our offices are installed with 4 GDSs, such as Amadeus, Abacus, Sabre and Galileo.

★15. Excellent profit sharing system with staff: 40% of net profit shared by staff as their year-end bonus since 1997, plus monthly bonus for sales team and quarterly bonus for indoor sales team.

★16. Different management mind set : GSA aims to provide services and hospitality with the market. We have successfully converted the mindset of airlines’ indoor ticketing and reservation staff to the concept of an indoor sales team, in a bid to provide proactive supports not only with our outdoor sales, but also prompt and accurate services with our agents for our sales team. This change of mindset has let our team work closely and play well. Our sales team is requested to go out of office for sales calls to agents from 10:00 to 17:00 every day, not to sit idly in the office for indoor works. It is very different from other GSAs or airlines, due to the acknowledgement: We are not airlines, but we are a travel agency and have to work harder as the aviation business climate is very different from the past and very competitive and risky.

★17. Good sense about impending industry risk and changing of business climate, know- how to get survived as airlines representation is not anymore a lucrative business owing to airline business is very competitive, high-risky. We adopt symbiotic win-win strategy between airlines and GSA, between staff and company.

★18. We are frugal, diligent, nimble and humble as we are not airline. We recognize how to reposition ourselves according to the rapidly changing business climate so that our company is mostly profitable in the past 17 years, with exception of 2003 when SARS devastated all kinds of business in Taiwan.
No others could serve your Airline
better than Elite Holiday travel group in Taiwan!

In the competitive global aviation industry, airline companies are anxious to expand their sales distribution with less operating costs. Thus, to appoint a GSA for airlines in the territory becomes the most cost effective solution from airlines top managements’ point of view. Airlines will be ensured to gain its benefits both image and sales through closer co-operations between the two parties, the Airlines and the GSA.

The Airlines is assured to be handled by the GSA through normal practice such as: well prepared sales and marketing strategies, wide distribution channels through BSP agents, ticket consolidators and appointed wholesalers, well planned promotional and advertisement campaign through media sources to expose the Airlines’ image and products. That means the GSA won’t get business directly and should not create competition against sub-agents and market disorder.

The owned Taipei premises, at the current value of more than USD3.5 ~4.0 million, have the size of around 151-ping (equivalent to 5,410 square feet). They are centrally located in the business center of Taipei city where a number of airlines and agents/forwarders are nearby, while our newly purchased KHH branch office at the size of 2,100 square feet also located at the most busiest area of the travel agents/forwarders at Kao-Hsiung, the 2nd largest city in Taiwan!